Guide to Building a Business that Lasts, Inspired Business Series
Nearly six months into my mission in Detroit, Michigan, I got hurt and sent home.
Following a wickedly wild (ha!) game of kickball at a local Boys and Girls Club, I was tackled on first plate. All it took was a couple of loud ‘snaps!’ to realize something was wrong. The verdict came in: I was being sent home for surgery, and the recovery would be too extensive for me to return back to Detroit.
Tearful conversations with my father via phone, just hours after I had heard the news, brought thoughts of “what could possible be better for me than fulfilling a mission? Why am I being sent home?” deep into my heart.
In hindsight it’s all 20/20, right?
When decisions need to be made, or challenges rear their ugly head the words of Nephi brings comfort and confidence: “Angels speak by the power of the Holy Ghost; wherefore, they speak the words of Christ. Wherefore, I said unto you, feast upon the words of Christ; for behold, the words of Christ will tell you all things what ye should do.”
While the Lord does not command in all things, I do believe He will tell us anything that we want to know. Why? Because while he may not care about the colors of your branding, or which time of day is best to post on Instagram, He does care about YOU, and has promised you answers.
Decide with Prayer, Proceed with Confidence
(If you are wondering about a specific way to ask the Lord about your business, Michelle’s post here has some fantastic insights!)
The Lord’s view of you matters. We cannot rely on the opinion of others to justify our decisions. Don’t rely on me, don’t rely on Michelle, don’t rely on sweet Jenny-down-the-street. Decisions about parenting, business, moving, education, callings, and even loneliness can be met head on with prayer.
It is essential you already have firm confidence about being in business before we dive into the details of making that business last for the long haul.
Once you have decided through the process of prayer, let’s PROCEED WITH CONFIDENCE and get your business growing!
Businesses that last do this:
Businesses that want to be around, and stay around center their business on their ‘people.’ Spending oodles of time researching your target client is worth every “oodle of time.” If you know who you are serving you can continue to serve them by offering products they want even as their season of life changes, their needs, and as the world/technology progress!
For a few examples on how to become more PEOPLE ORIENTED in your business, listen to the podcast!
Proof in the real world of People Centered Businesses: Apple (which used to be called Apple Computers, but they took out the “Computers” portion because they shifted their focus to certain types of people instead of computers) has mastered being a People-Centered business.
Businesses that fade do this:
Businesses that end of fading away are centered solely on their product or products. Focusing on a product can leave businesses as a “one hit wonder” because great products can be trendy, copied by other businesses, or fall out of the spotlight fast!
For a few examples on how avoid becoming PRODUCT ORIENTED in your business, listen to the podcast!
Proof in the real world of Product Centered Businesses: If Blockbuster had been centered around their person (people who like to watch movies at home), then they would have readily said YES to the pitch Netflix brought them about ‘streaming movies online’. Instead, the headlines read:
“Netflix proposed in 2000 that Blockbuster should use Netflix as its online service and Blockbuster “nearly laughed us out of the office,” recalled Netflix’s CFO.”
Moral of the story: Become people-centered so that your business can ebb and flow with them and you will set yourself up for success and long-term growth!
Questions to ask yourself:
Is my business product centered, or people-centered?
Do I have a defined ‘target client’? Do I know which season of life they are in? Their age range? Their education level? Their wants and needs?
If I am product centered, what changes could I make to make my business geared more towards a type of person?
What kind of growth can I see happening (additional products/ideas), once I become people-centered?
Tool to boost inspiration TODAY.
Notate the feelings you have as you ponder Elder Scott’s words on how to build your faith in the divine. He talks specifically about 5 principles!