Your Blog Term Glossary

Blog Term Glossary

This whole blogging thing can get confusing.  Here is a quick glossary of blog terms.

1. Above the fold: A newspaper term that also refers to the top area of a website that can be seen when the page first loads, before scrolling down.
2. Affiliate: A person who engages in affiliate marketing.
3. Affiliate marketing: One way bloggers can monetize their site by using a special link to link to another website’s products or services in return for a commission, usually a percentage of the sale price, if purchased within a specified period of time.
4. Audience: The people who read your blog, follow your tweets, like your Facebook page etc.
5. Blog roll: A collection of links on a blog, usually favourites as chosen by the blog’s owner/s.
6. Bounce rate: The percentage of people who arrived on your site and only viewed one page before leaving.
7. Conversion rate: The percentage of visitors who convert visits or page views into some type of action, such as signing up for a newsletter, or purchasing an e-book.
8. cPanel: A web-hosting control panel that provides an interface and tools for the user to manage the hosting of their blog or website.
9. Footer: The bottom area of your blog that usually contains a copyright notice as well as links to about and contact pages, terms of service, privacy policies and monetisation disclosures.
10. Google Analytics: A free and powerful analytics tool created by Google.
11. Hyperlink: A linked image or text on a website or digital document that, when clicked, takes you to another page on the internet.
12. Impression: A view of a single item, whether it’s a page, or an ad, on your blog.
13. Keywords: Words that users enter into search engines to find a relevant page or pages, these words can also be used by bloggers within their posts to get traffic via search.
14. Keyword research: The act of finding out which keywords search-engine users are searching for to find information.
15. Landing page: A dedicated page on a website created with the intention of converting visitors into sales leads or e-mail marketing subscribers for a particular product or database list.
16. Mobile site: A website or blog that’s been optimised to be viewed on a mobile device such as a smart phone or tablet.
17. Niche: A subset of a market. For example, a blogger could target the beauty market with their content, but to specialise they could target the niche market of make-up.
18. Organic search results: Listings that appear on search engines results pages because their content is relevant to the searched word or phrase, unlike those results that appear due being paid advertisements.
19. Permalink: A permanent link to a specific article, document or forum entry.
20. SEO: Search Engine Optimisation. Techniques used to improve the visibility of a website within search results in order to increase site traffic.
21. Sidebar: A column used to display content on a blog, other than the post or page’s main content. For example: newsletter sign-up forms and advertisements.
22. Tag: A word or name that classifies a blog post similar to a category, though usually more specific.
23. Unique visitors: An analytics term that represents the number of visitors who visited your site during a certain time frame. Differs from visits in that the visitor is only counted once.
24. Widget: A tool or content you can add to your blog’s sidebar, such as a calendar, list of pages or archives menu.